Losing grip: non-holistic planning content across corporate websites and social media

Copyright: Kevin Lancashire, Digital communications enthusiast, Switzerland

Planning content across owned and earned media in a non-concerted way is inefficient and not effective. Often consistent messaging across platforms is ditched in favor of “siloed” storytelling. The downside: redundancies, less reach, not on-message, no (shared) measurement.

However, a holistic, more agile and collaborative approach to editorial planning gains foothold. E.g. regional editions Financial Times.

Is the old way of planning content in silos is losing grip in your company?

World Web Forum Zürich

Interesting insight from a Swiss working for Google (Senior Vice president)

Design from Denmark

http://www.kindredstudio.net/

Book suggestion: Understanding the Digital World

Good read: "This is the clearest and simplest explanation of the world we now all depend on--how it works and why it does what it does--from one of our best-known inventors. Everyone on Earth needs to read it."--Eric Schmidt, executive chairman of Alphabet Inc. and Google.

Understanding the Digital World: What You Need to Know about Computers, the Internet, Privacy, and Security

By Brian W. Kernighan

Speech records: Communications summit Milano

Talk related to Digital Governance at Roche. 120 companies attended this event.

Watch video-trailer on YouTube
 

Roche wins gold: Deutscher Preis für Onlinekommunikation

Thank you Roche Digital Team: a great team achievement: Best digital annual report 2016!

Content Marketing migros.ch

Summing up why migros.ch is a notch above competitors in the field of digital storytelling. 

Speech records: Social Media Optimization

Social Media Opportunities from Privat

Slides related to the value of Social Media for communications and marketing.