Losing grip: non-holistic planning content across corporate websites and social media
Copyright: Kevin Lancashire, Digital communications enthusiast, Switzerland
Planning content across owned and earned media in a non-concerted way is inefficient and not effective. Often consistent messaging across platforms is ditched in favor of “siloed” storytelling. The downside: redundancies, less reach, not on-message, no (shared) measurement.
However, a holistic, more agile and collaborative approach to editorial planning gains foothold. E.g. regional editions Financial Times.
Is the old way of planning content in silos is losing grip in your company?
Scaling Enterprise Platforms Strategic insights on core platform delivery, digital governance, and executing large-scale enterprise architectures (in by Kevin Lancashire, Switzerland)
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