Good is not good enough /  by Kevin Lancashire

Just spent three weeks in Canada. We traveled with the kids from Vancouver, BC to Calgary, AB. And enjoyed some outstanding and memorable experiences along the way. 

Among the most stunning sights was lake maligne. The scene we explored once we had reached spirit island by boat is one of the places I would add to everybody’s bucket list. 

Driving towards Canmore the day after the photoshop-like Impressions - turquoise out of control - I reflected on why it is crucial to excel in our efforts delivering experiences to customers. 

 

Take aways

1. Mediocracy does not leave a lasting impression. Subsequently your customers will hop to another brand offering a similar product or service.

2. Your passion for life by designing amazing experiences gives you a competitive edge.

3. Excellence attracts talented people.  

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Bricks & Mortar /  by Kevin Lancashire

In Vancouver ist Muji mit dem größten Laden außerhalb Asiens präsent. Die Kinder amüsieren sich mit Stempeln am Spieltisch oder beim Kritzeln auf eine Wandtafel. Währenddessen lassen wir Eltern uns inspirieren: Hervorragende Produkte treffen auf ein einzigartiges Einkaufserlebnis. Schön, dass nach dem Aus für Tante Emma Läden in der Schweiz in Städten wie Vancouver oder auch Lissabon Konzepte wie Muji unseren Shopping-Alltag wieder bereichern. Letztes Wochenende in London Shoreditch empfanden wir die Relevanz von Offline gegenüber Online als wenig bereichernd: Weder das Nike-Lab, noch der Camper-Store vermochte zu überzeugen. E-Shops bieten das bessere Einlaufserlebnis. Muji ist für mich einer von vielen Gründen Städtereisen zu unternehmen. Und erlebnisreicher Bricks & Mortar hat hier die Nase vorn.

http://www.muji.com/ca/

Localsearch /  by Kevin Lancashire

A great place for Swiss SME’s to find new customers: local.ch and search.ch.

In our smartphone-driven society it is crucial to be present in the digital world. Both platforms local.ch and search.ch are a great starting point to ensure your business is top of mind amongst prospects. 6.9 Mio monthly Unique Clients (Source: Netmetrix) look up local businesses on these channels.

I am proud to be part of the Localsearch Team ensuring we provide best service for Swiss SME’s and providing relevant information for the general public.

www.local.ch

www.search.ch

www.localsearch.ch

 

Losing grip: non-holistic planning content across corporate websites and social media /  by Kevin Lancashire

Copyright: Kevin Lancashire, Digital communications enthusiast, Switzerland

Copyright: Kevin Lancashire, Digital communications enthusiast, Switzerland

Planning content across owned and earned media in a non-concerted way is inefficient and not effective. Often consistent messaging across platforms is ditched in favor of “siloed” storytelling. The downside: redundancies, less reach, not on-message, no (shared) measurement.

However, a holistic, more agile and collaborative approach to editorial planning gains foothold. E.g. regional editions Financial Times.

Is the old way of planning content in silos is losing grip in your company?